Service
We build identity as a complete system: a logo with its versions and construction grid, bilingual typesetting that works equally well in Arabic and English, a colour palette, and explicit rules of use — so the brand holds together once another team takes it over.
What you get
A full logo system: dark, light and inverted versions, with construction grid, clear space and minimum sizes
Bilingual typesetting: two typefaces chosen to stand together in a single design, not a hurried translation
A colour palette with opacity scales, calibrated for print and screen alike
A usage guide that protects the brand: what may and may not be done, with examples
How we work
Reading
The market, the audience and where the brand stands among its competitors — before anything is drawn.
Visual direction
Distinct routes shown side by side; commitment comes after the choice, not before it.
Building the system
Logo, type, colour and shapes, with the rules for combining them.
Handover
The identity guide and the open files, in formats ready for print and screen.
Common questions
A logo is one file. An identity is the system that governs how that logo works with type, colour, spacing and image, so the work stays coherent in any hand.